| |
Media outreach with the weekly/neighborhood
papers and broadcasting stations
 The
neighborhood papers are
especially important to reach, since right now they
have a higher "per capita" readership rate
than the daily papers – and they are easier
to get to carry your story.
Please remember that neighbors like reading about
neighbors. How many times have you seen those stories
like "Mary Jones, daughter of Maria Jimenez of
(your city/neighborhood), is on the (honor role, or
sports team, or scholarship program) at Edifying College..."
So why shouldn’t neighbors read about this topic
because you, their neighbor, is stepping out to be
part of it? |
|
|
|