Tips for Working with the Media

Want to reach out to as many as 250,000 people with your message? Some sociologists say that each of us are part of "personal" networks that average, all together, about that many people – and that’s BEFORE you count the people you can reach through the daily print and broadcast media!

You can reach folks through publications that only you can alert to this story – because of the neighborhood where you live and the groups to which you already belong.

This works because folks in our culture like learning about these topics through stories told by people they are somehow connected to – like you!

We have provided tips in four areas:

Media outreach with daily papers and the local television and radio stations

Media outreach with weekly/neighborhood papers and broadcasting stations

Media outreach with membership publications

Miscellaneous tips in dealing with the media